Redefining a Yountville Original

Napa Valley Lodge was a pioneer. One of the first hotels in the hamlet of Yountville in the 1970s, the Lodge could see the vision in Napa Valley and built a property to celebrate its spirit. It’s still run by the same family today. After competition fueled by heavy investment sprung up around it, Napa Valley Lodge needed to work harder to stand out. Instead of painting over the property with a modern, glossy brush, we turned inward and helped the Lodge put its soul on display.

Brand Identity
Art Direction

The new logo is a hand-rendered potted olive tree, a familiar sight in the Valley. It is a welcoming gesture, anchoring you in the landscape. We introduced a bright and cheerful yellow, an instantly recognizable feature, and illustrated an organic brand pattern of vibrant green olive branches.

The check-in experience was reimagined for guests to take advantage of the property’s magnificent location within Yountville. An illustrated map guides guests around town by foot or bicycle, highlighting the most unique – and delicious – things to do during their stay.

We completed a first-phase of an interior guest room renovation, introducing warm and bright walls, rustic wood beams, and classic fireplaces perfect for sharing a local bottle. New window treatments were designed for increased ease of use and to frame the views of the vineyards and lush private courtyard.

We extended the brand to the website, designing a digital experience to match the warm, boutique feeling of being at the Lodge while highlighting the incredible bounty of its central location.


Property photography: Katie Newburn
Illustration: Sarah Maycock