Can you change the world over lunch? Soup for Society believes you can. Proceeds from soup sales go towards causes that are making the world a better place, for everyone. We worked with Soups for Society to develop a delightful and inviting brand presence and packaging for their soups that taste great and do even better. Our system of hand-drawn text and illustrated elements perfectly captures the warm, comforting and human-centric spirit of the company’s mission.
Sticking to strict principles about forming a company with a lighter environmental footprint, all soup containers had to be reusable, or made with post-consumer content and easily recycleable. Labels were designed to fit containers that met the right criteria and create a distinct and recognizable personality.