WORK INFO

Pieces for Every Pursuit

Couacracy is on a mission to connect you to what matters. Believing we are most powerful when we’re working together, Coaucracy aims to foster community through their elevated work essentials. Each piece is designed with the utmost function in mind so you can greet your days head on. Our brand solution compliments the elevated aesthetic with a clean, bold identity and luxe touches throughout the packaging and print collateral.

Strategy
Brand Identity
Print
Art Direction

The logo celebrates the edge of urban life with sharp serifs but remains approachable and warm with chunkier lowercase letterforms. The sweeping flourish, representing the ties that bind us together, emphasizes the ‘co’ in all our walks of life: friends, colleagues, partners, communities.