WORK INFO

Napa Valley Lodge

Strategy, Brand Identity, Digital, Print, Art Direction
PROJECT OBJECTIVE

Take a fresh approach to crafting a new identity for a Napa Valley pioneer in the art of hospitality.

Do Not Disturb door hanger design

One of the first hotels in the hamlet of Yountville in the 1970s, the Lodge could see the vision in Napa Valley and built a property to celebrate its spirit. It’s still run by the same family today. After competition fueled by heavy investment sprung up around it, Napa Valley Lodge needed to work harder to stand out. Instead of painting over the property with a modern, glossy brush, we turned inward and helped the Lodge put its soul on display.

Logo and branding design for a hotel in Napa, California

The new logo is a hand-rendered potted olive tree, a familiar sight in the Valley. It is a welcoming gesture, anchoring you in the landscape. We introduced a bright and cheerful yellow, an instantly recognizable feature, and illustrated an organic brand pattern of vibrant green olive branches.

Collateral and Branding design for a hotel in Napa, California
Hotel Brand Identity design custom illustration
Collateral and Branding design for a hotel in Napa, California
Hotel Interior Design of a fireplace in a hotel guest room

To capture the playful spirit of both the hotel and the city of San Francisco, we developed a series of custom illustration of the hotel’s iconic tassel keys and San Francisco landmarks that make up a map of local can’t-miss sites.

Instagram and social media design for a hotel in Napa, California

Hand illustrated maps are an engaging and creative way to greet guests and encourage them to take off on foot or bike to explore their surroundings. Whether venturing near or far, guests can lose themselves in the delights of discovery without ever feeling lost.

Collateral and Branding design for a hotel in Napa, California
Collateral and Branding design for a hotel in Napa, California
Art direction for a hotel in Napa, California
Wine label design for a hotel in Napa, California
Wine label design for a hotel in Napa, California
Mobile design for a hotel in Napa, California
Logo design for a hotel in Napa, California
Mobile design for a hotel in Napa, California
PROJECT CREDITS

Property photography: Katie Newburn
Illustration: Sarah Maycock

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