WORK INFO

The Lodge at Bodega Bay

Strategy, Interior Design, FF&E, Brand Identity, Print, Website, Art Direction
PROJECT OBJECTIVE

Reimagine a legendary Sonoma Coast hotel to elevate the experience for longtime guests and welcome a new generation of travelers, romantics and adventure seekers.

Brand Identity design for boutique hotel in Sonoma

On this rugged stretch of the California coastline, where rich farmlands crash into the cliffs above the Pacific, time slows down and the landscape calls to romantics, adventurers and those seeking a reprieve from being ‘on’. This is home to The Lodge at Bodega Bay, previously known as Bodega Bay Lodge, the premiere hotel on the Sonoma Coast. We distilled the spirit of this property to its very essence: rustic yet refined, serenely elegant and lightly wild. The new custom logo typeface traces the wings of the migratory birds that make this place their home.

Hospitality Interior design for a suite in a boutique hotel in Sonoma

The property’s newly renovated guestrooms embody the rustic yet refined, serenely elegant and lightly wild atmosphere of Northern California and the Sonoma Coast. Blending coastal influence with the agricultural vernacular of the region, our interior concept embraces washed, creamy whites, rustic woods, textural materials and soothing tones of blue which embody the ocean below and the sky above.

Hospitality interior design for hotel guestroom in Bodega Bay California
Hospitality interior design for hotel guestroom in Bodega Bay California
Hospitality interior design for hotel guestroom in Bodega Bay California
Hospitality interior design for hotel suite in Bodega Bay California

A palette of moody coastal hues – harbor blues, sea greens, and driftwood browns – mingle with rustic kraft paper, rich leathers and seagrass textures to keep guests connected to the natural world through every interaction.  A series of commissioned illustrations by locally-based artist Steven Noble carry the sense of place beyond the property, peppering the website and other digital mediums with the flora and fauna from around the coast.

Illustrated boutique hotel map for hotel in Sonoma
Field Guide book design for branding design of a boutique hotel in Sonoma

The new name & accompanying brand elevated the property and set the stage for the expanded guest experience, from the first brush with the website when booking to physical mementos from a trip. A series of secondary logo marks combined with the branded illustrations create a varied array of customized retail products available on the property. 

PROJECT CREDITS

Photography: Katie Newburn, Travis Watts
Illustration: Steven Noble

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