Update the visual identity for a storied hotel to reflect the elegant yet playful spirit within.
Hotel Drisco sits in a historic 1903 Edwardian mansion at the top of Pacific Heights. Quintessentially San Francisco, the property is both elegant and beautifully quirky.
The iconic logo, seen throughout the property from embroidered linens to turndown cookies, was reimagined in new proportions and in a rich gold, supported by a new brand palette of creams, grays and the faintest hint of blush.
To capture the playful spirit of both the hotel and the city of San Francisco, we developed a series of custom illustrations of the hotel’s iconic tassel keys and San Francisco landmarks that make up a map of local can’t-miss sites.
Photography: Travis Watts
Illustration: May van Milligen
