WORK INFO

Hotel Drisco

BRAND IDENTITY EXTENSION, PRINT, WEBSITE, ART DIRECTION
PROJECT OBJECTIVE

Update the visual identity for a storied hotel to reflect the elegant yet playful spirit within.

BRAND IDENTITY EXTENSION, PRINT, WEBSITE, ART DIRECTION

Hotel Drisco sits in a historic 1903 Edwardian mansion at the top of Pacific Heights. Quintessentially San Francisco, the property is both elegant and beautifully quirky.

Branding design for a hotel in San Francisco

The iconic logo, seen throughout the property from embroidered linens to turndown cookies, was reimagined in new proportions and in a rich gold, supported by a new brand palette of creams, grays and the faintest hint of blush.

Branding design for a San Francisco hotel
Branding design for San Francisco Hotel
Custom hotel map

To capture the playful spirit of both the hotel and the city of San Francisco, we developed a series of custom illustrations of the hotel’s iconic tassel keys and San Francisco landmarks that make up a map of local can’t-miss sites.

Custom hotel map illustration
PROJECT CREDITS

Photography: Travis Watts
Illustration: May van Milligen

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