Coastal Kitchen

Strategy, Brand Identity, Print, Website, Art Direction

Create a sleek and sophisticated visual identity for Monterey’s only Chef’s tasting menu dining experience.

Chef Michael Rotondo set out to create a unparalleled experience on the Monterey peninsula, taking diners on a epicurean journey exploring the rhythm of the coast. Rotondo’s evocative dishes celebrate the fresh, locally sourced ingredients just outside his doorstep and are served in an elegant dining space cantilevered above the surf below.

A custom wordmark was drawn featuring undulating letter bodies and sweeping, bulbous serifs. These shapes are inspired by the waves and kelp forests over which the dining room floats.

Branding on stationery for fine dining restaurant

The outline of the Bay cradles an embossed wave pattern on the leather menu covers, while a custom pattern featuring the surface of the water floods across different elements of the branded suite.


Photography: Travis Watts

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