WORK INFO

California Closets

Strategy, Interior Design
PROJECT OBJECTIVE

The California Closets customer experience strategy was redefined to create a national standard for a new showroom design. Warm and welcoming residential-style materiality guides guests through the space to different room categories – living, dining, bedrooms, etc. Materials are cleverly and prominently displayed in angled display walls throughout, while the “Design Studio”, where customers can work one-on-one with a consultant, centers the experience. Documentation was created so all stores nationwide could implement the design seamlessly.

California Closets interior design retail showroom
California Closets interior design retail showroom
California Closets interior design retail showroom
California Closets interior design retail showroom
California Closets interior design retail showroom
PROJECT CREDITS

Agency: Bergmeyer Associates
Senior Designer: Sonja Haviland