The California Closets customer experience strategy was redefined to create a national standard for a new showroom design. Warm and welcoming residential-style materiality guides guests through the space to different room categories – living, dining, bedrooms, etc. Materials are cleverly and prominently displayed in angled display walls throughout, while the “Design Studio”, where customers can work one-on-one with a consultant, centers the experience. Documentation was created so all stores nationwide could implement the design seamlessly.
Agency: Bergmeyer Associates Senior Designer: Sonja Haviland
