With the world of cannabis dominated by hyper-masculine brands, we asked what a cannabis brand could look like for women. Kore is a cannabis brand concept that speaks to female clients, with a boutique shopping experience more like a spa than a dispensary and an aesthetic that is fit for your skincare shelf rather than your medicine cabinet. Inspired by powerful females from the ancient world, a plant renowned for centuries for its healing and soothing properties is elevated for the modern women.
The visual identity speaks to the botanical's powers with rippling and undulating forms, but remains elegant. The products were designed to be proudly displayed, not hidden away.
As part of the retail concept, a plush consultation room was designed for privacy and comfort to discuss specific needs and to better facilitate product education while shopping.
A long center island is an inviting place to sit and experience the boutique products. Sales staff retrieve products from locked cases to comply with regulations, but the overall experience is one of collaboration and exploration.